Promise I'll return to my progress on learning French in the next post, but this is just too juicy to pass up. Rosetta Stone (which last year alone spent a whopping $98 million in advertising) has launched a new ad campaign, which means the one they previously launched not too long ago, which emphasized middle-aged (or older) people taking on a foreign language, was a flop. No foolin. The new one emphasizes fun, because, as we all know, learning a foreign language is a barrel of laughs. I can't tell you how many times I've been in stitches while trying to figure out how to use the past pluperfect.
I like Rosetta (see my review), but I'm intrigued by this radical change from their older, time-tested advertising theme of language-can-get-you-laid which I maintain extends to the product photos itself. If I recall, I've met a babe on a bus by juggling for her baby brother, been to a party full of hot, unaccompanied chicks, and even been to the alter -- while learning French. (Can you say "shotgun wedding?" But remember those ads featuring a "farm boy" nabbing a gorgeous Spanish girl by whispering a few nadas in her ear? I think they'll return to that territory sooner or later, because, let's face it: sex sells. Really, which ad gets your attention?
New ad:
Old Ad:
I rest my case.
Ugh. The past pluperfect. Bad memories of college French classes. Pam
ReplyDeleteLearning a new language effortlessly can be a unique experience for the learners, as it takes lots of patience and hard work to get adopted with an acquired language.
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